The buying guide
What to check, what to pay and where to buy, written for first-time buyers. No income promises, no hype.
Start here
Website due diligence checklist
The proof to demand and the questions to ask before you pay for any store.
Read →Price
How to value a website
How profit multiples work, what moves them, and why new stores are priced as builds.
Read →Platforms
Buying a Shopify store
What transfers with the store, what doesn't, and the red flags.
Read →Where to buy
Flippa vs Empire Flippers vs buying direct
Open marketplace, curated broker or direct seller, compared.
Read →Business model
Dropshipping vs holding inventory
Cash, margins, supplier risk and which suits each niche.
Read →