Blog
Articles, guides and videos on buying and running an online store. Straight answers, no income hype.
Buying
Buying an online business: established store, starter store or build your own
Buying an online business? Compare an established store, a ready-to-launch starter store and building your own: costs, risks and the checks for each.
Read →Getting started
Is buying an online store right for you? Eight honest questions
Is buying an online store right for you? Eight honest questions about money, time, marketing and risk to answer before you spend anything on a store.
Read →Buying
New online store vs established: the case for a fresh start
A new online store has no sales history, and no bad history either: no old reviews, search penalties or banned accounts. When a fresh start wins.
Read →Getting started
Online store vs retail store: which one should you own?
Online store vs retail store: start-up cost, rent, staff, reach, hours and risk side by side, and why most first-time owners should start online.
Read →Buying
Questions to ask before buying an online store
Questions to ask before buying an online store: money, traffic, supplier, accounts, reviews, workload and handover. Copy them and send them to any seller.
Read →Buying
Red flags when buying an online store: 14 warning signs and how to check them
Red flags when buying an online store: faked revenue, bought traffic, accounts that won't transfer, weak suppliers and pushy sellers. What each looks like.
Read →Market
Retail store closures and online growth: what the 2026 numbers say
Store closures made headlines while online sales kept climbing. What Census Bureau and Coresight data say for 2026, and what it means for you.
Read →Marketing
SEO for a new online store: how to get found without paying for every click
SEO for a new online store in plain steps: get indexed, pick searches you can win, write better product pages and earn traffic without paying per click.
Read →Guide
Considering a Shopify store? Read this first
Thinking about buying a Shopify store? Read what the platform controls, what you can't change, and what we learned selling one before you commit.
Read →Guide
Dropshipping vs inventory: why the answer is a distributor
Dropshipping vs inventory is only half the question. Who ships your orders matters more. Why a true distributor beats a dropship company, and what to check.
Read →Guide
Flippa vs Empire Flippers: what they cost and what you are really buying
Flippa vs Empire Flippers: what each one charges, who can list, how prices are set, and the downsides buyers find out too late. Read this before you bid.
Read →Guide
Website due diligence checklist: what to verify before you buy an online store
A plain website due diligence checklist for buying an online store: traffic, revenue, suppliers, domain, accounts and legal risk. Know what to ask first.
Read →Guide
How to value a website or online store
How to value a website: the profit-multiple method, what moves the multiple, and why a new starter store is priced as a build. Read this before you offer.
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